Content Campaigns
Discover a selection of my campaigns, articles, and content marketing projects.
Weaving Data With Actionable Insights
One of the biggest challenges faced with content marketers is the downward push on expenditures, which in turn puts a downward pressure on word counts for articles they create. However, the data prove that longer-form articles perform the best over time. And this ebook follows up the data with actionable insights to decide when/how longer-form content fits into your content strategy.
Using ClearVoice’s proprietary VoiceGraph data, I culled analysis of millions of published articles into an actionable narrative to prove the point with real-world data and the best supporting research in the industry. Aside from creating a high-performing lead magnet, the ebook supports the company’s ideal customer profile and services with the highest returns.
Average Word Counts Are Rising
After analyzing word counts captured for millions of articles over several years, I found the percentage of long-form content (3000+ words) has almost doubled in six years while short-form content has been on a downward trend over time.
Even Top Performers Take Time
Although some articles might rise fast in search rankings to meet initial traffic goals early, never assume they’ve hit a ceiling. You have to give time for traffic to compound. Here’s the timeline for the top blog post at ClearVoice. Patience and vigilant updating pays off.
Creating core content assets for a brand is key. And when it comes to content marketing, focusing on data-driven insights performs the best — especially when you feature proprietary data and original research. You don’t want to create content just for content’s sake. You need to back up your strategy with data and a wider perspective of your industry.
Here’s just one of the data-driven ebooks I created for ClearVoice, with a few sample pages highlighted.
More Content Campaigns
