Content Campaigns
Discover a selection of my campaigns, articles, and content marketing projects.
My Script
The breakdown here loosely follows the storyboard we used for pre-production.
What is teamlancing?
Teamlancing is the practice of collaborating with networked teams of freelancers who self-manage projects for your brand. Or, if you’re an agency, for your clients.
In the teamlancing model of content creation your brand connects with a freelance producer, and then the producer assembles a team of freelance creatives for you.
Brands can teamlance to access global talent…
create content at scale…
and easily adapt to changing marketing needs.
So are you ready to start outsourcing your content creation?
Start teamlancing with ClearVoice today.
In 2020, I wrote the seminal article and ebook introducing teamlancing, the model of self-managing freelance content teams that enabled ClearVoice to scale operations more than tenfold. And in 2021, I secured a trademark for Teamlancing™ Collaboration (for ClearVoice and its parent company, Fiverr), forging the future of work.
In the ebook and article, you can learn about the roots of the teamlancing concept in Hollywood and how it now applies to collaboration paradigms between brands and freelancers today.
What Is Teamlancing?
- Read my introductory article
- Download the first teamlancing ebook
- Learn about the teamlancing business model
About the video
For the video, which was made with a small budget, we intentionally took a visual approach that was not overly branded in style in order to make the idea more accessible and global.
- Development, script and creative brief: J. Carter McKinley.
- Video production and animation: Marcel Sterk, Aliaksandr Lesko, Jarom Vogel.
More Content Campaigns
