Marketing Articles
Discover a selection of articles I’ve written on content marketing, talent management, data, and trends.
How to Amplify Growth Marketing: 30 Campaigns to Win
Leveraging personalization is key to the new era of growth marketing. To help brands ideate, I culled the top-performing automated campaign types with helpful tips and poignant stats to spur more effective messaging campaigns at enterprise scale.
5 trends that will impact the future of mobile apps for brands
If you’re a really good marketer, you know that any innovation or trend can be tied to revenue, if implemented correctly. So here are several top shifts that could impact your mobile strategy, especially if you’re already up to speed on the latest mobile apps stats that make marketers drool.
Going Long With Content: Unlocking Organic Search Traffic With the 20/20 Rule
The 20/20 rule in SEO helps you use the length of your content to optimize your success on the SERP. Learn how to test your content length and find the sweet spot, backed by data from my own testing and analysis.
Stats to make marketers dream of mobile apps for their brands
Although this might seem like a simple listicle, hours went into vetting compelling statistics from primary sources — no rabbit-holing here. If you think your brand might be missing out, I rounded up a refresher of compelling mobile apps stats to help you reframe your strategy.
What Is Teamlancing? The Future of Freelancing and Content Marketing
Dive into my seminal post about teamlancing that introduces the new trend of how self-managing teams of freelancers are changing collaboration and our notion of working relationships.
How to Make an Editorial Style Guide That’s Freelancer-Friendly
Make a solid style guide for your brand with templates for Google Slides, PowerPoint and PDFs. This post, which uses the ClearVoice Editorial Style Guide I created as an example, won an award nom from the Content Marketing Institute for “Best Blog Post” in 2020.
How top data privacy trends will impact marketing by 2025
As the online world shifts to a more privacy-first web, digital marketers who have relied on widely available data have to adapt to accelerating data privacy trends or get left behind. Here’s a rundown of new laws to know.
Key takeaways from Cordial’s 2022 Holiday Shopping Consumer Survey
As a consumer engagement platform, Cordial helps brands send a better message with real-time personalized texts, emails, and mobile messaging. Keeping on top of consumer trends is key, so here’s a recent survey roundup.
How to Define the 11 Content Levels of Your Brand Experience
A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function.
3 High-Performing Blog Post Templates: Just Copy and Assign (With Live Examples)
How do you create a high-performing blog? Well, it all starts with the structure of your blog posts. And that starts with setting up your writers for success with strategically crafted blog post templates. Here are a few of my proven best.
Word Count Trends in 25+ Industries: Data Study of 24,600,000+ Articles
What can you learn from ~25 million bylined articles? A lot. I culled data analysis from ClearVoice’s proprietary VoiceGraph Talent Discovery Engine and connected the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly.
Turning Time Into a ‘How’: Using the Time Flow Method [Audio + Infographic]
Read about my original method of time management, which I’ve been asked to turn into a book. Also, you can listen to the AI voice audio I coded via Amazon Polly to complement my article. Audio run time: 8:45.