Content Campaigns
Discover a selection of my campaigns, articles, and content marketing projects.
America’s Fabulous Hotel Pools
My series of America’s Fabulous Hotel Pools features, which included several iterations, formats and additional articles (Indoor Pools, Pools With a View, etc.), was perennially popular. Collectively, they swept in more than 3 million visitors via SEO, YP.com, the YP app, ATT.net, email newsletters, social, and Yahoo.com.
Gorgeous and Stylish Hotel Suites
As the Editorial Director at YP/AT&T Interactive, I didn’t get as much time to produce my own articles, but this was one of my favorites. I love travel, hotels, and design. So this article was a perfect hybrid for our travel and home verticals — and it churned more than a million visits (in an aggregate of various formats) via SEO, YP.com, the YP app, and Yahoo.com. The tactic was broadened to a successful franchise including gorgeous hotel baths as well.
Ghosthunting Destinations
One of my favorite holiday-related travel articles. I not only had fun writing it, but I was enthralled by the history behind these spooky haunts. Yahoo featured a previous version formatted as a photo gallery for Halloween a while back, when the article garnered more than 100,000 visits in a period of a few days. The article lived on YP.com and in YP mobile apps in the following format.
Getaway Island Series
My series of destination articles included in-depth themed packages, around 1,400 words a piece. As travel and local businesses are my expertise, I focused on local attractions, resorts, tours, and restaurants so readers could easily pick and choose locations for their personal itineraries. My island series included a dozen articles for Puerto Rico, Aruba, Punta Cana, and Malta.
Awesome Snow Adventures
Originally written for an ATT.net syndication package during the 2014 Winter Olympics, this travel article was refreshed and repurposed on YP for the 2015/2016 winter seasons. The first version earned more than a half-million pageviews. Subsequent versions engaged more than 100,000 visitors. (Please note: Whoever repurposed my article obviously forgot to update the dates in the body of the intro copy.)
During my early years at AOL CityGuide and later at AT&T Interactive/YP, I covered more than a thousand local businesses and wrote countless features for major markets and U.S. travel destinations. I’ve also covered numerous getaway destinations in the Caribbean.
You can read PDF versions of several:
More Content Campaigns
