Content Campaigns
Discover a selection of my campaigns, articles, and content marketing projects.
Better Content, Better World
In the face of the pandemic, ClearVoice needed a promo that was short and inspiring that spoke to the brand’s bigger mission to help companies create better content. Produced in landscape, vertical, and square aspect ratios for multiple channels.
Better Content, Better Paid Search Campaigns
As part of the “Better Content” campaign, the promo video supports one of ClearVoice’s key content offerings for brands seeking content creation in support of their paid search campaigns, highlighting key stats. Distributed on the website, organic channels, paid social, and as conversion video on landing pages.
Better Content, Better Lead Generation
As part of the “Better Content” campaign, the promo connects ClearVoice’s content creation offerings and the need of original content to support lead generation, for the targeted audience of marketers. Distributed on the website, organic channels, paid social, and as conversion video on landing pages.
One of the taglines we adopted for ClearVoice was “Better Content, Better Voices” — and we adapted it for several campaigns.
For these videos, which anchored website pages and campaign landing pages (to increase conversions), we chose an affordable animated style similar to what we could also offer clients (e.g., animations instead of live-action during the pandemic lockdown).
- Development, scripts and creative briefs: J. Carter McKinley.
- Video production and animation: Marcel Sterk, BEWYRD
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